
Hooked: How to Build Habit-Forming Products
Nir Eyal
Founder library
Create an account to save sources and durable progress.
A calm, curated bookstore for founders building judgment, strategy, products, teams, and the capacity to keep going.
Live catalog
566 books
Curated layer
Apollo context
Purchase routing
Localized by Geniuslink
Judgment, mental models, decision quality, and clearer reasoning.
Choice, advantage, positioning, and disciplined company direction.
Customer learning, product judgment, and building useful systems.
Demand, distribution, communication, and sustainable momentum.
People, culture, responsibility, and founder development.
Energy, resilience, health, and the human side of operating.
Catalog state
566 curated purchase routes
Updated from Geniuslink

Nir Eyal

Eric Schmidt | Jonathan Rosenberg

Michael Greger | Gene Stone

Jim Collins

Clayton M. Christensen | James Allworth | Karen Dillon

Massimo Pigliucci

Massimo Pigliucci

Cal Newport

Michael Bungay Stanier

Roman Pichler

Dale Carnegie

Leil Lowndes

Michael J. Gelb

Donald J. Robertson

Dale Carnegie

Chris Bailey

Ramit Sethi

JIM MURPHY

Hctor Garca | Francesc Miralles

Michael Pollan

Robert B. Cialdini

Anthony Gioeli

James Dyson

James Dyson

James Gleick
© Apollo Advisors° ABN 34 346 108 139