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Books for the work behind the work.

A calm, curated bookstore for founders building judgment, strategy, products, teams, and the capacity to keep going.

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Judgment, mental models, decision quality, and clearer reasoning.

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Customer learning, product judgment, and building useful systems.

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Apollo° brings together practical learning, AI-powered applications, and experienced advisors to help founders make better decisions and build companies that grow predictably.

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Energy, resilience, health, and the human side of operating.

Founder library

The broader Apollo collection for curious founders and operators.

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565 curated purchase routes

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Cover of Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

Satya Nadella | Greg Shaw | Jill Tracie Nichols

Founder library

Cover of Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

Satya Nadella | Greg Shaw | Bill Gates - foreword

Founder library

Cover of Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Nir Eyal

Founder library

Cover of How Google Works

How Google Works

Eric Schmidt | Jonathan Rosenberg

Founder library

Cover of How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease

How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease

Michael Greger | Gene Stone

Founder library

Cover of How The Mighty Fall: And Why Some Companies Never Give In (Good to Great, 4)

How The Mighty Fall: And Why Some Companies Never Give In (Good to Great, 4)

Jim Collins

Founder library

Cover of How Will You Measure Your Life?

How Will You Measure Your Life?

Clayton M. Christensen | James Allworth | Karen Dillon

Cover of How to Be a Stoic

How to Be a Stoic

Massimo Pigliucci

Founder library

Cover of How to Be a Stoic: Using Ancient Philosophy to Live a Modern Life

How to Be a Stoic: Using Ancient Philosophy to Live a Modern Life

Massimo Pigliucci

Cover of How to Become a Straight-A Student: The Unconventional Strategies Real College Students Use to Score High While Studying Less

How to Become a Straight-A Student: The Unconventional Strategies Real College Students Use to Score High While Studying Less

Cal Newport

Founder library

Cover of How to Begin: Start Doing Something That Matters

How to Begin: Start Doing Something That Matters

Michael Bungay Stanier

Founder library

Cover of How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

Roman Pichler

Cover of How to Stop Worrying and Start Living

How to Stop Worrying and Start Living

Dale Carnegie

Founder library

Cover of How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Paperback

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Paperback

Leil Lowndes

Founder library

Cover of How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day

How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day

Michael J. Gelb

Founder library

Cover of How to Think Like a Roman Emperor: The Stoic Philosophy of Marcus Aurelius

How to Think Like a Roman Emperor: The Stoic Philosophy of Marcus Aurelius

Donald J. Robertson

Founder library

Cover of How to Win Friends & Influence People

How to Win Friends & Influence People

Dale Carnegie

Cover of Hyperfocus: How to Work Less and Achieve More

Hyperfocus: How to Work Less and Achieve More

Chris Bailey

Founder library

Cover of I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works (Second Edition)

I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works (Second Edition)

Ramit Sethi

Founder library

Cover of INNER EXCELLENCE: Train Your Mind for Extraordinary Performance and the Best Possible life

INNER EXCELLENCE: Train Your Mind for Extraordinary Performance and the Best Possible life

JIM MURPHY

Cover of Ikigai: The Japanese Secret to a Long and Happy Life

Ikigai: The Japanese Secret to a Long and Happy Life

Hctor Garca | Francesc Miralles

Cover of In Defense of Food: An Eater's Manifesto

In Defense of Food: An Eater's Manifesto

Michael Pollan

Founder library

Cover of Influence: The Psychology of Persuasion, Revised Edition

Influence: The Psychology of Persuasion, Revised Edition

Robert B. Cialdini

Founder library

Cover of International Business Expansion: A Step-by-Step Guide to Launch Your Company Into Other Countries

International Business Expansion: A Step-by-Step Guide to Launch Your Company Into Other Countries

Anthony Gioeli

Founder library

Cover of Invention

Invention

James Dyson

Founder library

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© Apollo Advisors° ABN 34 346 108 139