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HomeBooks

Books for the work behind the work.

A calm, curated bookstore for founders building judgment, strategy, products, teams, and the capacity to keep going.

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565Live catalog

07Topics

01Routing

Thinking

Judgment, mental models, decision quality, and clearer reasoning.

Strategy

Choice, advantage, positioning, and disciplined company direction.

Product

Customer learning, product judgment, and building useful systems.

Growth

Demand, distribution, communication, and sustainable momentum.

Leadership

People, culture, responsibility, and founder development.

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Collection

Apollo° brings together practical learning, AI-powered applications, and experienced advisors to help founders make better decisions and build companies that grow predictably.

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Wellbeing

100

Energy, resilience, health, and the human side of operating.

Founder library

The broader Apollo collection for curious founders and operators.

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565 curated purchase routes

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Cover of Make Time: How to Focus on What Matters Every Day

Make Time: How to Focus on What Matters Every Day

Jake Knapp | John Zeratsky

Founder library

Cover of Make Your Bed: Little Things That Can Change Your Life... and Maybe the World

Make Your Bed: Little Things That Can Change Your Life... and Maybe the World

William H McRaven

Cover of Make Your Bed: Little Things That Can Change Your Life...And Maybe the World

Make Your Bed: Little Things That Can Change Your Life...And Maybe the World

Admiral William H. McRaven

Cover of Man's Search for Meaning

Man's Search for Meaning

Viktor E. Frankl

Founder library

Cover of Managing Innovation: Integrating Technological, Market and Organizational Change

Managing Innovation: Integrating Technological, Market and Organizational Change

Joe Tidd | John R. Bessant

Founder library

Cover of Managing Oneself (Harvard Business Review Classics)

Managing Oneself (Harvard Business Review Classics)

Peter Ferdinand Drucker

Founder library

Cover of Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings

Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings

Thibaut Meurisse

Founder library

Cover of Mastering AI: A Survival Guide to Our Superpowered Future

Mastering AI: A Survival Guide to Our Superpowered Future

Jeremy Kahn

Founder library

Cover of McGraw-Hill Education The Toyota Way

McGraw-Hill Education The Toyota Way

Jeffrey K. Liker

Founder library

Cover of Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

John Doerr | Larry Page - introduction

Founder library

Cover of Meditations (Penguin Classics)

Meditations (Penguin Classics)

Marcus Aurelius

Founder library

Cover of Memoirs and Misinformation: A novel

Memoirs and Misinformation: A novel

Jim Carrey | Dana Vachon

Founder library

Cover of Metronomics: One United System to Grow Up Your Team, Company, and Life

Metronomics: One United System to Grow Up Your Team, Company, and Life

Shannon Byrne Susko

Cover of Michael Jordan: The Life

Michael Jordan: The Life

Roland Lazenby

Cover of Mindset: The New Psychology of Success

Mindset: The New Psychology of Success

Carol S. Dweck

Founder library

Cover of Mistakes Were Made

Mistakes Were Made

Meryl Wilsner

Founder library

Cover of Moment of Lift

Moment of Lift

Melinda Gates

Founder library

Cover of My Life: Queen of the Court

My Life: Queen of the Court

Serena Williams

Cover of Natural Beauty Alchemy: Make Your Own Organic Cleansers, Creams, Serums, Shampoos, Balms, and More (Countryman Know How)

Natural Beauty Alchemy: Make Your Own Organic Cleansers, Creams, Serums, Shampoos, Balms, and More (Countryman Know How)

Fifi M. Maacaron

Founder library

Cover of Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond

Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond

Deepak Malhotra | Max Bazerman

Founder library

Cover of Never Eat Alone

Never Eat Alone

Keith Ferrazzi

Founder library

Cover of Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time

Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time

Keith Ferrazzi | Tahl Raz

Founder library

Cover of Never Finished: Unshackle Your Mind and Win the War Within

Never Finished: Unshackle Your Mind and Win the War Within

David Goggins

Founder library

Cover of Never Split the Difference: Negotiating as if Your Life Depended on It

Never Split the Difference: Negotiating as if Your Life Depended on It

Chris Voss | Tahl Raz

Cover of New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce (Digital China)

New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce (Digital China)

Ashley Dudarenok | Michael Zakkour

Founder library

Shelf 10 of 23

Products

Advisory

Apollo Advisors°Clarity°

Operating tools

Signum°Ratio°

Books

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Media Resources

Explore

Library Courses Events Videos

Reading

Insights Books Mission Control

Your feedback

Recommendations Reviews

Stay connected

Learn

Foundations

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Build

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Company

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Contact Rate an experience

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© Apollo Advisors° ABN 34 346 108 139