A Smart Bear · Jason Cohenarticle
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Apollo Signals
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Exit feed readerTechnical founders, step away from the code.
I regret to inform you…
Your idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.
When you know the rules, then you can break the rules.
The winning strategy in Othello is to minimize your opponent's options, rather than maximizing your own.
Elevate your product marketing: Use the Opposite Test to avoid generic bullet points and craft compelling, unique features.