A Smart Bear · Jason Cohen
articleprincipleWorrying is self-fulfilling; what to do instead
24 May 2026Profit
Source excerpt
About A Smart BearWorrying makes things worse. Replace worry with preparation and strategic planning.
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Apollo layer
What a founder can learn
Founder takeaway
Turn recurring founder worries into explicit risks, then define a preparation or strategic choice for each one. Anxiety consumes attention; a concrete response converts uncertainty into action.
Why it matters
Founders make worse decisions when vague fears dominate their attention. Naming risks, signals, and responses improves focus and helps the company act before problems become urgent.
Relevant guides
Put it to work
Write down your three biggest worries. For each, ask: What evidence would show this risk is becoming real, what can we prepare now, and what strategic decision would reduce our exposure?
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