We stopped forcing the subscription model on our users. Here is what happened.

Founder takeaway

Don’t treat subscriptions as the default. If customer usage is uneven or credit-based, test top-ups or a hybrid model that lets customers pay for additional value when they need it rather than forcing everyone into a recurring plan.

Why it matters

Monetization should match how customers experience value. Better alignment can reduce purchase friction while preserving opportunities to capture revenue from heavier usage.

Relevant guides

Put it to work

Review your last 90 days of usage: where do subscription limits or renewal terms conflict with customer behavior, and what small top-up pricing experiment could you run for that segment?