Product Talk · Teresa Torres
articleplaybookTrash Can Tracking - All Things Product Podcast with Teresa Torres & Petra Wille
22 September 2026Product
Source excerpt
About Product TalkListen to this episode on: Spotify | Apple PodcastsWhat if the ideas you throw away tell you more about the health of your product process than the ones you ship?In this episode of All Things Product, Petra Wille introduces trash can tracking — a deceptively simple technique for making
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Apollo layer
What a founder can learn
Founder takeaway
Track the product ideas your team discards, not just what it ships. Recording rejected ideas and why they were rejected can make the health of your product decision process more visible.
Why it matters
Patterns in discarded ideas may reveal unclear priorities, recurring customer needs, or decision criteria that are filtering out potentially valuable opportunities.
Relevant guides
Put it to work
For the next month, log every discarded product idea with its source and rejection reason. What patterns emerge, and do they suggest your product criteria need clarification?