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Product Talk · Teresa Torres
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About Product TalkListen to this episode on: Spotify | Apple PodcastsWhat if the ideas you throw away tell you more about the health of your product process than the ones you ship?In this episode of All Things Product, Petra Wille introduces trash can tracking — a deceptively simple technique for making
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Track the product ideas your team discards, not just what it ships. Recording rejected ideas and why they were rejected can make the health of your product decision process more visible.
Patterns in discarded ideas may reveal unclear priorities, recurring customer needs, or decision criteria that are filtering out potentially valuable opportunities.
For the next month, log every discarded product idea with its source and rejection reason. What patterns emerge, and do they suggest your product criteria need clarification?
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