A Smart Bear · Jason Cohen
articleprincipleThe "Talk vs Walk" workshop
8 June 2022Profit
Source excerpt
About A Smart BearWe invented this strategic exercise at WP Engine -- engaging both Marketing and Product, generating actions for both sides that make products more desirable and competitive.
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Apollo layer
What a founder can learn
Founder takeaway
Bring Marketing and Product into the same strategy exercise so market positioning and product decisions produce coordinated actions—not separate plans.
Why it matters
Competitiveness improves when customer-facing claims and product value reinforce each other. Joint planning can expose gaps and turn them into clear priorities for both teams.
Put it to work
Run a joint workshop: Where does Marketing’s promise differ from what Product currently delivers, and what is the highest-impact action each team can take to close that gap?
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