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A Smart Bear · Jason Cohen
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About A Smart BearWe invented this strategic exercise at WP Engine -- engaging both Marketing and Product, generating actions for both sides that make products more desirable and competitive.
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Bring Marketing and Product into the same strategy exercise so market positioning and product decisions produce coordinated actions—not separate plans.
Competitiveness improves when customer-facing claims and product value reinforce each other. Joint planning can expose gaps and turn them into clear priorities for both teams.
Run a joint workshop: Where does Marketing’s promise differ from what Product currently delivers, and what is the highest-impact action each team can take to close that gap?
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