Kellblog · Dave Kellogg
articleinsightThe Kellblog Companion and Thoughts on Derivative Works
23 July 2026Operations
Source excerpt
About KellblogToday I'm pleased to introduce the Kellblog Companion, a new way to explore Kellblog created by Saurav Chowdhury. It reorganizes decades of posts into a structured knowledge base that's easier to browse by topic, easier to search, and easier to use when you're trying
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Apollo layer
What a founder can learn
Founder takeaway
An archive becomes more valuable when it is reorganized around how people retrieve and apply knowledge, not merely when it contains more material. Treat taxonomy, search, and topic-based navigation as part of the product.
Why it matters
Knowledge that is difficult to retrieve has limited practical value. A structured, searchable system can make years of accumulated work reusable and reduce dependence on the people who originally created it.
Relevant guides
Put it to work
Choose one valuable archive your company already owns—such as customer research, internal decisions, or educational content—and ask: What structure would help someone find and use the right insight in under two minutes?