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Kellblog · Dave Kellogg
articleinsightSource excerpt
About KellblogIntroducing the Kellblog Companion, a new way to explore decades of posts by topic. Plus, why AI has changed my thinking about derivative works: the goal isn’t to recover lost traffic. It’s to keep reaching people.
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Apollo layer
An archive becomes more valuable when it is reorganized around how people retrieve and apply knowledge, not merely when it contains more material. Treat taxonomy, search, and topic-based navigation as part of the product.
Knowledge that is difficult to retrieve has limited practical value. A structured, searchable system can make years of accumulated work reusable and reduce dependence on the people who originally created it.
Choose one valuable archive your company already owns—such as customer research, internal decisions, or educational content—and ask: What structure would help someone find and use the right insight in under two minutes?
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