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Essays - Benedict Evans · Benedict Evans
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About Essays - Benedict EvansOpenAI’s Deep Research is built for me, and I can’t use it. It’s another amazing demo, until it breaks. But it breaks in really interesting ways.
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Evaluate AI products by how they fail in real workflows, not by how impressive their best demonstrations look. A compelling capability is not yet dependable customer value if users cannot recognize, correct, or recover from its errors.
Reliability and recoverability often determine whether customers adopt an AI feature for consequential work. Studying failure modes can reveal the product controls, transparency, and scope needed to turn a demo into a trusted tool.
Choose one critical AI workflow in your product and document: What can go wrong, how will the user detect it, and what is the fastest path to verify or recover?
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