Kellblog · Dave Kellogg
articleinsightThe Brute-Force Era of AI (and What Comes After)
6 May 2026Operations
Source excerpt
About KellblogI think we are in the brute-force era of AI.By that I mean that progress is coming less from fundamentally new ideas and more from applying massive amounts of data and compute to existing architectures. Larger pretraining corpora, longer context windows, more GPUs — more of everything.And
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Apollo layer
What a founder can learn
Founder takeaway
Treat improvements from larger datasets, context windows, and compute as capability gains—not automatically as durable competitive advantage. Build your AI strategy around a specific customer problem and proprietary value rather than simply using more resources.
Why it matters
If competitors can access similar architectures and scaling techniques, technical capability alone may become easier to match. Deliberate choices about customers, workflows, data, and positioning can create a more defensible business.
Relevant guides
Put it to work
Ask: If every competitor had access to the same model performance tomorrow, what part of our product would still make customers choose us?