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Essays - Benedict Evans · Benedict Evans
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About Essays - Benedict EvansHundreds of millions of people have tried ChatGPT, but most of them haven’t been back. Every big company has done a pilot, but far fewer are in deployment. Some of this is just a matter of time. But LLMs might also be a trap: they look like products and they look magic, but they aren’t. Maybe we have to go through the slow, boring hunt for product-market fit after all.
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Treat early AI adoption as evidence of curiosity, not product-market fit. Move past impressive demos and identify a recurring customer problem where the product delivers enough reliable value to become part of normal behavior or workflow.
Trial volume and enterprise pilots can create a false sense of traction. Founders who distinguish experimentation from sustained use can focus scarce resources on real customer value instead of assuming that the technology’s novelty will drive adoption.
Review your AI product or pilot: what specific task should users repeat, how will you measure repeat usage or deployment, and what evidence would show that the product is becoming essential rather than merely interesting?
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