Kellblog · Dave Kellogg
articleinsightTerminators, Dogs, and Skills
3 October 2026Operations
Source excerpt
About KellblogCould your salespeople pass an industry cocktail party test? Could your marketing copy? Inspired by the dogs in Terminator, I built an AI skill to flag writing that sounds like it came from an industry outsider.
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Apollo layer
What a founder can learn
Founder takeaway
Test sales and marketing language for genuine industry fluency. If your team’s words would expose them as outsiders in a conversation among customers, the message needs sharper vocabulary, context, and customer understanding.
Why it matters
Buyers use language as a proxy for credibility. Copy and sales conversations that feel detached from industry realities can weaken trust before the value proposition gets a fair hearing.
Relevant guides
Put it to work
Review one sales deck or landing page and ask: “Which phrases would sound unnatural or uninformed to an experienced customer, and how would they express these ideas instead?”