A Smart Bear · Jason Cohen
articleprinciple"Stealth mode" and other f'ing brilliant strategies
19 January 2025Profit
Source excerpt
About A Smart BearOh you secretive devil! The last thing you need is anyone finding out about your startup. Like competitors. Or customers.
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What a founder can learn
Founder takeaway
Don’t let fear of competitors become an excuse to hide your startup from customers. Share enough to test whether the problem, positioning, and product resonate before investing heavily.
Why it matters
Stealth can protect an idea, but it can also delay the customer feedback needed to discover whether the business is worth building.
Put it to work
What are you currently keeping secret, and what is the smallest customer-facing test you could run this week without exposing genuinely sensitive information?
Private notes