Source excerpt
About A Smart BearOh you secretive devil! The last thing you need is anyone finding out about your startup. Like competitors. Or customers.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearOh you secretive devil! The last thing you need is anyone finding out about your startup. Like competitors. Or customers.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Don’t let fear of competitors become an excuse to hide your startup from customers. Share enough to test whether the problem, positioning, and product resonate before investing heavily.
Stealth can protect an idea, but it can also delay the customer feedback needed to discover whether the business is worth building.
What are you currently keeping secret, and what is the smallest customer-facing test you could run this week without exposing genuinely sensitive information?
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