Resources for IRL events: Planning rubric + SF & NYC dinner venues

Founder takeaway

Treat in-person events as a deliberate investment, not a default marketing tactic: use a consistent rubric to decide whether the audience, objective, format, and expected value justify the time and cost.

Why it matters

Events consume meaningful cash and team capacity. A repeatable decision process helps founders avoid activity for activity’s sake and focus resources on gatherings that can create or deepen customer demand.

Relevant guides

Put it to work

Before approving your next event, write down its single objective, target attendees, estimated total cost, desired follow-up action, and the evidence you’ll use afterward to decide whether to repeat it.