Source excerpt
About MKT1 Newsletter with Emily KramerQuiz-style rubric to decide whether to invest in an event, plus dinner venues hand-picked by the MKT1 community
This is a limited feed-provided excerpt, not the full original work.
Create an account to save sources and durable progress.
MKT1 Newsletter with Emily Kramer · Emily Kramer
articleplaybookSource excerpt
About MKT1 Newsletter with Emily KramerQuiz-style rubric to decide whether to invest in an event, plus dinner venues hand-picked by the MKT1 community
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Treat in-person events as a deliberate investment, not a default marketing tactic: use a consistent rubric to decide whether the audience, objective, format, and expected value justify the time and cost.
Events consume meaningful cash and team capacity. A repeatable decision process helps founders avoid activity for activity’s sake and focus resources on gatherings that can create or deepen customer demand.
Before approving your next event, write down its single objective, target attendees, estimated total cost, desired follow-up action, and the evidence you’ll use afterward to decide whether to repeat it.
Private notes
© Apollo Advisors° ABN 34 346 108 139