A Smart Bear · Jason Cohen
articleprincipleReal Unfair Advantages
19 July 2010Profit
Source excerpt
About A Smart BearIt's not a question of if someone copies your business idea, it's when.
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Apollo layer
What a founder can learn
Founder takeaway
Assume your idea will be copied and build advantages competitors cannot quickly reproduce, rather than relying on secrecy or being first.
Why it matters
An idea alone offers little durable protection. Founders need to direct scarce resources toward defensibility that strengthens as the company executes and grows.
Put it to work
Ask: If a well-funded competitor copied our product tomorrow, what specific advantage would still make customers choose us—and what can we do this quarter to deepen it?
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