Roger L. Martin · Roger L. Martin
articleinsightPTW/PI All-Stars Book Club – Chapter Thirteen
29 June 2026Strategy
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About Roger L. MartinThe Strategy Lesson from the Bud Light Fiasco
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What a founder can learn
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The excerpt identifies Bud Light as a strategy case but does not explain the decision, outcome, or lesson, so a responsible founder takeaway cannot be derived. Read the original for full context.
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