Roger L. Martin · Roger L. Martin
articleinsightPTW/PI All-Stars Book Club – Chapter Ten
25 May 2026Strategy
Source excerpt
About Roger L. MartinBeing ‘Too Busy’ Means Your Personal Strategy Sucks
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Apollo layer
What a founder can learn
Founder takeaway
Treat chronic busyness as a strategy warning: you may be avoiding explicit choices about what matters and what you will stop doing. A strong personal strategy directs limited attention toward a few high-value priorities.
Why it matters
When founders spread themselves across every demand, important decisions slow down and the company remains dependent on their constant involvement. Clear tradeoffs protect attention and expose work that should be declined, delegated, or systemized.
Relevant guides
Put it to work
Review your calendar for the next two weeks: which three commitments best support your highest-priority outcome, and what will you cancel, delegate, or defer to protect them?
Private notes