Source excerpt
About Roger L. MartinIs the Opposite of Your Choice Stupid on its Face?
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Roger L. Martin · Roger L. Martin
articleinsightSource excerpt
About Roger L. MartinIs the Opposite of Your Choice Stupid on its Face?
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Test whether each strategic choice has a credible opposite. If the alternative is obviously foolish, you may be stating a universal aspiration rather than making a real choice with trade-offs.
Strategy directs scarce resources only when it rules out plausible alternatives. Making trade-offs explicit improves focus and gives teams clearer guidance for everyday decisions.
Take one current priority and write its opposite. Could a capable competitor rationally choose that alternative? If not, rewrite your priority to specify what you will pursue—and what you will decline.
Private notes
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