@andrewchen · Andrew Chen
articleinsightMy product went viral on social media but all I got were these shitty users
28 January 2025Growth
Source excerpt
About @andrewchenLooky-loos, quality vs quantity of traction, and easy come easy go users
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
Viral reach is not the same as durable traction. Evaluate new users by intent, activation, retention, and fit—not sign-up volume alone—before treating a social spike as evidence of product-market fit.
Why it matters
Low-intent users can inflate headline metrics while consuming support and distracting the team. Distinguishing quality from quantity helps founders invest in acquisition that compounds rather than attention that quickly disappears.
Put it to work
Review your latest traffic spike by source: which cohort reached the product’s core value, returned, or converted? Then decide whether to improve onboarding for that cohort or stop investing in a channel that attracts mostly looky-loos.
Private notes