It’s time to hire your first marketing agent

Founder takeaway

Treat your first marketing agent like a new teammate: assign it a clearly defined role, responsibilities, inputs, outputs, and success criteria rather than asking a general-purpose AI to “do marketing.”

Why it matters

A narrow mandate makes AI easier to evaluate, supervise, and integrate into a repeatable demand system. It also reduces the risk of automating unclear work or producing output that no one owns.

Relevant guides

Put it to work

Choose one recurring marketing workflow and draft an agent job description: What outcome does it own, what context and tools does it need, where must a human approve its work, and how will you measure success?