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About MKT1 Newsletter with Emily KramerA practical guide to building AI teammates + 4 ready-to-use marketing agent job descriptions
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MKT1 Newsletter with Emily Kramer · Emily Kramer
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About MKT1 Newsletter with Emily KramerA practical guide to building AI teammates + 4 ready-to-use marketing agent job descriptions
This is a limited feed-provided excerpt, not the full original work.
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Treat your first marketing agent like a new teammate: assign it a clearly defined role, responsibilities, inputs, outputs, and success criteria rather than asking a general-purpose AI to “do marketing.”
A narrow mandate makes AI easier to evaluate, supervise, and integrate into a repeatable demand system. It also reduces the risk of automating unclear work or producing output that no one owns.
Choose one recurring marketing workflow and draft an agent job description: What outcome does it own, what context and tools does it need, where must a human approve its work, and how will you measure success?
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