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Kellblog · Dave Kellogg
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About Kellblog(Edited 8/5 with expectations for more changes coming.)I often tell founders to "test by doing," so in this post I'll be practicing what I preach. After nearly 20 years of publishing Kellblog for free, I'm introducing subscriptions. I'll start by
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Apollo layer
When changing a long-standing free offering, treat monetization as a live experiment rather than waiting for a perfect plan. Real customer behavior will provide stronger evidence than abstract debate.
Introducing payment after years of free access tests both willingness to pay and the value customers assign to the offering. A deliberate experiment can improve pricing and packaging while limiting the cost of a wrong assumption.
Define one small subscription test: What will customers pay for, what behavior will indicate genuine demand, and what would make you revise or stop the experiment?
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