A Smart Bear · Jason Cohen
articleprincipleIn its emptiness, there is the function of a startup
28 May 2023Profit
Source excerpt
About A Smart BearEverything about a startup changes over time. The few things that don't, are its essence. The voyage is meaningless, unless you decide what those things are.
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Apollo layer
What a founder can learn
Founder takeaway
Define the few principles your startup will not compromise as everything else—product, market, team and tactics—changes. These invariants give the company continuity without mistaking today’s plan for its identity.
Why it matters
Without explicit invariants, founders can either drift with every new opportunity or cling to obsolete tactics. Knowing what is essential makes adaptation faster and more coherent.
Relevant guides
Put it to work
Write down three things that must remain true for this to be the company you intend to build. For each, specify one current decision it should shape and one change it should not prevent.
Private notes