I analyzed 1,100+ marketing job posts. They’re stuck in 2023.

Founder takeaway

Treat every marketing hire as a redesign of the role, not a replacement request. Write the job description around current business outcomes and how the candidate will use AI to achieve them, rather than recycling pre-AI responsibilities and skill lists.

Why it matters

Outdated job descriptions can attract candidates optimized for yesterday’s workflows. Clarifying outcomes and expected AI-assisted ways of working improves hiring alignment and helps the company build capabilities it will need next.

Relevant guides

Put it to work

Before posting your next marketing role, ask: “What must this person deliver in their first 12 months, and which parts of that work should AI accelerate, improve, or eliminate?”