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About MKT1 Newsletter with Emily KramerWhat 1,100+ job posts ask for, what should go in your job descriptions, and how to build an AI-assisted hiring process
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MKT1 Newsletter with Emily Kramer · Emily Kramer
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About MKT1 Newsletter with Emily KramerWhat 1,100+ job posts ask for, what should go in your job descriptions, and how to build an AI-assisted hiring process
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Treat every marketing hire as a redesign of the role, not a replacement request. Write the job description around current business outcomes and how the candidate will use AI to achieve them, rather than recycling pre-AI responsibilities and skill lists.
Outdated job descriptions can attract candidates optimized for yesterday’s workflows. Clarifying outcomes and expected AI-assisted ways of working improves hiring alignment and helps the company build capabilities it will need next.
Before posting your next marketing role, ask: “What must this person deliver in their first 12 months, and which parts of that work should AI accelerate, improve, or eliminate?”
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