A Smart Bear · Jason Cohen
articleprincipleHow to hire people who are better than you
19 April 2026Profit
Source excerpt
About A Smart BearIf you don't hire people better than you, the organization gets bigger, not better. But how do you hire for something you don't understand?
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
Hire to raise the company’s capabilities, not merely add capacity. When recruiting for expertise you lack, define the outcomes and evidence of excellence rather than trying to judge candidates by your own technical knowledge.
Why it matters
A growing headcount does not guarantee a stronger business. A repeatable way to assess unfamiliar expertise helps founders delegate critical work without making confidence, jargon, or personal similarity the hiring standard.
Relevant guides
Put it to work
For your next specialist hire, write down three outcomes they must deliver, then ask two trusted experts in that field to help design the interview and evaluate candidates against those outcomes.