A Smart Bear · Jason Cohen
articleprincipleFor probabilities, use Fermi numbers, not words
2 July 2023Profit
Source excerpt
About A Smart BearDon't use phrases like "unlikely" or "almost certainly." Here's real-world data showing why not, and what to do instead.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
Replace verbal probability labels such as “unlikely” with rough numerical estimates. Numbers make uncertainty explicit and reveal when teammates are using the same words to mean different things.
Why it matters
Ambiguous language can hide disagreement and create false alignment. Explicit estimates give founders a clearer basis for comparing risks, testing assumptions, and deciding where to commit scarce resources.
Relevant guides
Put it to work
For your next uncertain decision, ask: “What probability would each of us assign, what assumptions drive it, and at what probability would our decision change?”
Private notes