Disentangling the three languages: Customers, Product, Business

Founder takeaway

Treat customer desires, product features, and business goals as distinct languages. For every proposed feature, explicitly connect the customer outcome it serves to the business result it should create.

Why it matters

Teams can agree on words while optimizing for different outcomes. Making the translation explicit reduces misalignment and helps prioritize work that creates customer value and supports the company.

Relevant guides

Put it to work

Take one roadmap item and complete this chain: “Customers want ___, so we will build ___, which should improve ___ for the business.” If any link is weak, revisit the proposal.