Lessons · Molly Graham
articleprincipleCulture is what you do, not what you say
23 June 2026People
Source excerpt
About LessonsCulture isn't a values doc or a poster. It's what happens when things go wrong. Five lessons from building culture at Facebook.
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What a founder can learn
Founder takeaway
Treat culture as the behavior your company rewards and repeats—especially when plans fail or pressure rises—not as a set of stated values.
Why it matters
Employees learn what is truly expected by watching consequential decisions. If leadership’s actions conflict with stated values, those actions become the company’s real cultural standard.
Relevant guides
Put it to work
Review one recent setback: What behavior did leaders reward, tolerate, or correct, and what lesson did that teach the team about how your company really operates?
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