Kellblog · Dave Kellogg
articleinsightBook Review: The Curious Case of Mike Lynch by Katie Prescott
8 June 2026Operations
Source excerpt
About KellblogWe're in the middle of an AI boom. Capital is abundant, expectations are high, and nearly every company is trying to position itself as a winner in the coming transformation. Amid all the excitement, a basic challenge remains: separating what exists today from what might exist tomorrow. Customers,
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Apollo layer
What a founder can learn
Founder takeaway
In an AI boom, explicitly separate what your product can prove today from what you believe it may deliver later. Treat current capabilities, roadmap commitments, and long-term possibilities as different categories—not one sales narrative.
Why it matters
Abundant capital and elevated expectations can reward ambitious stories, but blurred claims lead to weak decisions, misplaced investment, and disappointed customers. Clear evidence boundaries help founders allocate resources and build trust.
Relevant guides
Put it to work
Review your pitch deck, website, and sales script: label each major AI claim as demonstrated, planned, or speculative. What should you validate, qualify, or remove?