The SaaS CFO · Ben Murray
podcastplaybookBAM Raised 400K to Be Your Omnichannel Content Marketing and Strategy Machine
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In today’s episode, I’m excited to sit down with Adam Chrigström, founder and CEO of Big Audience Machine (BAM). Adam’s journey has taken him from studying economics to a successful run in brand marketing and research, leading to the launch and acquisition of Play Pilot—a streaming guide that reached over six million monthly users. After serving as Head of AI at the acquiring fund, Adam launched Big Audience Machine, a cutting-edge content marketing platform designed to help companies turn strategy and deep brand understanding into effective, multi-channel content. Adam shares what inspired him to build BAM, lessons he’s learned from pivoting in the creative and SaaS industries, and practical advice for founders navigating early-stage growth, team building, and fundraising in today’s AI-driven market. We’ll talk about how BAM is helping both agencies and…
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Apollo layer
What a founder can learn
Founder takeaway
Build an AI content engine around strategy and deep brand context—not content generation alone. Then design it to translate that foundation consistently across channels.
Why it matters
As AI makes content cheaper to produce, raw output becomes less differentiated. A system grounded in positioning, audience understanding, and brand consistency is more likely to create useful demand rather than simply increase publishing volume.