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About The SaaS CFOWelcome to The SaaS CFO Podcast! In today’s episode, I’m excited to sit down with Adam Chrigström, founder and CEO of Big Audience Machine (BAM). Adam’s journey has taken him from studying economics to a successful run in brand marketing and research, leading to the launch and acquisition of Play Pilot—a streaming guide that reached over six million monthly users. After serving as Head of AI at the acquiring fund, Adam launched Big Audience Machine, a cutting-edge content marketing platform designed to help companies turn strategy and deep brand understanding into effective, multi-channel content. Adam shares what inspired him to build BAM, lessons he’s learned from pivoting in the creative and SaaS industries, and practical advice for founders navigating early-stage growth, team building, and fundraising in today’s AI-driven market. We’ll talk about how BAM is helping both agencies and…
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