An 86-minute guide to finding PMF | Rob Snyder (Author, The Power of Pull)

Founder takeaway

Treat product-market fit as demonstrated customer pull—not founder conviction. Look for evidence that customers actively seek, adopt, pay for, or recommend the product before scaling.

Why it matters

Scaling ahead of genuine demand can amplify weak retention and waste scarce capital. Clear evidence of pull helps founders distinguish repeatable demand from enthusiasm that will not translate into durable revenue.

Relevant guides

Put it to work

List the three strongest customer behaviors that would prove real pull for your product, then identify what evidence you have for each and the fastest experiment to close any gaps.