A Smart Bear · Jason Cohen
articleprincipleAdjacency Matrix: How to expand after PMF
5 May 2024Profit
Source excerpt
About A Smart BearA simple workshop that evaluates new business ideas relative to your existing strengths -- the key to expanding without overreaching.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
After product-market fit, assess expansion ideas by how closely they align with the strengths your company already has. Favor adjacencies that reuse existing advantages over opportunities that require many new capabilities at once.
Why it matters
Expansion can dilute focus and consume scarce resources. Evaluating opportunities relative to proven strengths helps founders pursue growth while reducing execution risk and avoiding overreach.
Put it to work
List your top three expansion ideas and score each on how well it reuses your current customer access, product capabilities, market knowledge, and operating strengths. Which option creates meaningful growth with the fewest new assumptions?