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About A Smart BearA simple workshop that evaluates new business ideas relative to your existing strengths -- the key to expanding without overreaching.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearA simple workshop that evaluates new business ideas relative to your existing strengths -- the key to expanding without overreaching.
This is a limited feed-provided excerpt, not the full original work.
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After product-market fit, assess expansion ideas by how closely they align with the strengths your company already has. Favor adjacencies that reuse existing advantages over opportunities that require many new capabilities at once.
Expansion can dilute focus and consume scarce resources. Evaluating opportunities relative to proven strengths helps founders pursue growth while reducing execution risk and avoiding overreach.
List your top three expansion ideas and score each on how well it reuses your current customer access, product capabilities, market knowledge, and operating strengths. Which option creates meaningful growth with the fewest new assumptions?
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