The SaaS CFO · Ben Murray
podcastplaybook$20M Raised to Manage the Mix of In-person and Remote Workplaces
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast, where we bring you insightful conversations with SaaS industry leaders. In this episode, our host Ben sits down with Ivan Cossu, the founder and CEO of Deskbird, a B2B SaaS company providing a software solution for managing the complexity of hybrid workplaces. Ivan shares his entrepreneurial journey, from pivoting from a B2C coworking model to the current B2B SaaS platform. He talks about the challenges and successes of raising capital, the company's growth strategies, and the future of workplace management with AI. Join us as we dive into Ivan's insights and experiences in scaling a SaaS business and revolutionizing the workplace experience. Show Notes: 00:00 Deskbird: Software for managing hybrid workplace complexity. 03:46 Pivoted from Airbnb for coworking spaces model. 09:13 Diversified channels including Google for inbound marketing. 13:12 Efficiency…
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Apollo layer
What a founder can learn
Founder takeaway
When an initial model stalls, preserve the customer insight—not the product. Deskbird’s shift from a consumer coworking marketplace to B2B software for hybrid-work complexity illustrates how a pivot can turn observed demand into a more scalable offering, then support it with diversified acquisition channels.
Why it matters
Founders can waste scarce capital defending an original format when the stronger opportunity lies in the underlying problem. Reframing around a recurring business pain can improve positioning, revenue durability, and the range of viable growth channels.