Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast, where we bring you insightful conversations with SaaS industry leaders. In this episode, our host Ben sits down with Ivan Cossu, the founder and CEO of Deskbird, a B2B SaaS company providing a software solution for managing the complexity of hybrid workplaces. Ivan shares his entrepreneurial journey, from pivoting from a B2C coworking model to the current B2B SaaS platform. He talks about the challenges and successes of raising capital, the company's growth strategies, and the future of workplace management with AI. Join us as we dive into Ivan's insights and experiences in scaling a SaaS business and revolutionizing the workplace experience. Show Notes: 00:00 Deskbird: Software for managing hybrid workplace complexity. 03:46 Pivoted from Airbnb for coworking spaces model. 09:13 Diversified channels including Google for inbound marketing. 13:12 Efficiency…
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