11 products I love, free for a year—the biggest Product Pass expansion in 2 years

Founder takeaway

Use partnerships to make a paid offering more compelling: bundle complementary products your customers already value instead of relying only on discounts or new features.

Why it matters

A well-matched bundle can increase perceived value, introduce both partners to relevant audiences, and give customers a stronger reason to choose a higher-commitment plan.

Relevant guides

Put it to work

List five products your best customers already use. Which one could you bundle for a limited period in a way that benefits the customer, your partner, and your retention or acquisition system?