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Lenny's Newsletter · Lenny Rachitsky
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About Lenny's NewsletterRunway, Higgsfield, Waking Up, Brain.fm, Customer.io, Resend, Pangram, Mercury Personal, Supercut, Readwise, and Jam are joining Product Pass today, all included with Annual and Insider memberships
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Use partnerships to make a paid offering more compelling: bundle complementary products your customers already value instead of relying only on discounts or new features.
A well-matched bundle can increase perceived value, introduce both partners to relevant audiences, and give customers a stronger reason to choose a higher-commitment plan.
List five products your best customers already use. Which one could you bundle for a limited period in a way that benefits the customer, your partner, and your retention or acquisition system?
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