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Apollo System°

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Apollo founder library

Books for the work behind the work.

A calm, curated bookstore for founders building judgment, strategy, products, teams, and the capacity to keep going.

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566 books

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Thinking

Judgment, mental models, decision quality, and clearer reasoning.

Strategy

Choice, advantage, positioning, and disciplined company direction.

Product

Customer learning, product judgment, and building useful systems.

Growth

Demand, distribution, communication, and sustainable momentum.

Leadership

People, culture, responsibility, and founder development.

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Apollo System°

Apollo° brings together practical learning, AI-powered applications, and experienced advisors to help founders make better decisions and build companies that grow predictably.

LinkedIn X YouTube

Wellbeing

101

Energy, resilience, health, and the human side of operating.

Founder library

The broader Apollo collection for curious founders and operators.

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566 curated purchase routes

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Cover of Co-Intelligence: Living and Working with AI

Co-Intelligence: Living and Working with AI

Ethan Mollick

Founder library

Cover of Coaching Habit

Coaching Habit

Michael Bungay Stanier

Founder library

Cover of Collaborative Intelligence: Thinking with People Who Think Differently

Collaborative Intelligence: Thinking with People Who Think Differently

Dawna Markova | Angie McArthur

Cover of Company Of One: Why Staying Small Is the Next Big Thing for Business

Company Of One: Why Staying Small Is the Next Big Thing for Business

Paul Jarvis

Founder library

Cover of Competitive Strategy: Techniques for Analyzing Industries and Competitors

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter

Founder library

Cover of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16)

Ann Handley | C. C. Chapman

Cover of Corporate Governance Matters: A Closer Look at Organizational Choices and Their Consequences

Corporate Governance Matters: A Closer Look at Organizational Choices and Their Consequences

David Larcker | Brian Tayan

Founder library

Cover of Corporate Governance: Principles, Policies, and Practices

Corporate Governance: Principles, Policies, and Practices

R. I. (Bob) Tricker

Founder library

Cover of Cost and Choice: An Inquiry in Economic Theory (The Collected Works of James M. Buchanan)

Cost and Choice: An Inquiry in Economic Theory (The Collected Works of James M. Buchanan)

James M. Buchanan

Founder library

Cover of Courage Is Calling: Fortune Favors the Brave

Courage Is Calling: Fortune Favors the Brave

Ryan Holiday

Founder library

Cover of Craig Shimasaki

Craig Shimasaki

Biotechnology Entrepreneurship: Starting, Managing, and Leading Biotech Companies

Founder library

Cover of Creating Your Best Life: The Ultimate Life List Guide

Creating Your Best Life: The Ultimate Life List Guide

Caroline Adams Miller MAPP | Dr. Michael B. Frisch | Michael B. Frisch | Caroline Adams Miller

Cover of Creative Confidence: Unleashing the Creative Potential Within Us All

Creative Confidence: Unleashing the Creative Potential Within Us All

Tom Kelley | David Kelley

Founder library

Cover of Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull | Amy Wallace

Founder library

Cover of Creativity: A Short and Cheerful Guide

Creativity: A Short and Cheerful Guide

John Cleese

Founder library

Cover of Critical Thinking: A User's Manual

Critical Thinking: A User's Manual

Debra Jackson | Paul Newberry

Founder library

Cover of Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore

Cover of Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Joseph Grenny | Kerry Patterson | Ron McMillan | Al Switzler | Emily Gregory

Founder library

Cover of Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too A State-of-the-Art Guide to Personal Branding and Social Media

Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too A State-of-the-Art Guide to Personal Branding and Social Media

Gary Vaynerchuk

Cover of Curious: The Desire to Know and Why Your Future Depends on It

Curious: The Desire to Know and Why Your Future Depends on It

Ian Leslie

Founder library

Cover of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Nick Mehta | Dan Steinman | Lincoln Murphy

Cover of DESIGNING YOUR LIFE

DESIGNING YOUR LIFE

Dave Evans Bill Burnett

Cover of Daily Rituals: How Great Minds Make Time, Find Inspiration, and Get to Work

Daily Rituals: How Great Minds Make Time, Find Inspiration, and Get to Work

Mason Currey

Founder library

Cover of Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

Bren Brown

Founder library

Cover of Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

Brené Brown

Founder library

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Media Resources

Library Courses Videos Insights Books Recommendations Newsletter

Learn

Clarity & Focus Strategy Product Growth People Profit Operations

Company

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© Apollo Advisors° ABN 34 346 108 139