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HomeBooks

Books for the work behind the work.

A calm, curated bookstore for founders building judgment, strategy, products, teams, and the capacity to keep going.

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01Routing

Thinking

Judgment, mental models, decision quality, and clearer reasoning.

Strategy

Choice, advantage, positioning, and disciplined company direction.

Product

Customer learning, product judgment, and building useful systems.

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Demand, distribution, communication, and sustainable momentum.

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People, culture, responsibility, and founder development.

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Apollo° brings together practical learning, AI-powered applications, and experienced advisors to help founders make better decisions and build companies that grow predictably.

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Wellbeing

100

Energy, resilience, health, and the human side of operating.

Founder library

The broader Apollo collection for curious founders and operators.

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565 curated purchase routes

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Cover of Co-Active Coaching: Changing Business, Transforming Lives

Co-Active Coaching: Changing Business, Transforming Lives

Henry Kimsey-House | Karen Kimsey-House | Phillip Sandahl | Laura Whitworth

Founder library

Cover of Co-Intelligence: Living and Working with AI

Co-Intelligence: Living and Working with AI

Ethan Mollick

Founder library

Cover of Coaching Habit

Coaching Habit

Michael Bungay Stanier

Founder library

Cover of Collaborative Intelligence: Thinking with People Who Think Differently

Collaborative Intelligence: Thinking with People Who Think Differently

Dawna Markova | Angie McArthur

Cover of Company Of One: Why Staying Small Is the Next Big Thing for Business

Company Of One: Why Staying Small Is the Next Big Thing for Business

Paul Jarvis

Founder library

Cover of Competitive Strategy: Techniques for Analyzing Industries and Competitors

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter

Founder library

Cover of Contagious: How to Build Word of Mouth in the Digital Age

Contagious: How to Build Word of Mouth in the Digital Age

Jonah Berger

Founder library

Cover of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16)

Ann Handley | C. C. Chapman

Cover of Corporate Governance Matters: A Closer Look at Organizational Choices and Their Consequences

Corporate Governance Matters: A Closer Look at Organizational Choices and Their Consequences

David Larcker | Brian Tayan

Founder library

Cover of Corporate Governance: Principles, Policies, and Practices

Corporate Governance: Principles, Policies, and Practices

R. I. (Bob) Tricker

Founder library

Cover of Cost and Choice: An Inquiry in Economic Theory (The Collected Works of James M. Buchanan)

Cost and Choice: An Inquiry in Economic Theory (The Collected Works of James M. Buchanan)

James M. Buchanan

Founder library

Cover of Courage Is Calling: Fortune Favors the Brave

Courage Is Calling: Fortune Favors the Brave

Ryan Holiday

Founder library

Cover of Craig Shimasaki

Craig Shimasaki

Biotechnology Entrepreneurship: Starting, Managing, and Leading Biotech Companies

Founder library

Cover of Creating Your Best Life: The Ultimate Life List Guide

Creating Your Best Life: The Ultimate Life List Guide

Caroline Adams Miller MAPP | Dr. Michael B. Frisch | Michael B. Frisch | Caroline Adams Miller

Cover of Creative Confidence: Unleashing the Creative Potential Within Us All

Creative Confidence: Unleashing the Creative Potential Within Us All

Tom Kelley | David Kelley

Founder library

Cover of Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull | Amy Wallace

Founder library

Cover of Creativity: A Short and Cheerful Guide

Creativity: A Short and Cheerful Guide

John Cleese

Founder library

Cover of Critical Thinking: A User's Manual

Critical Thinking: A User's Manual

Debra Jackson | Paul Newberry

Founder library

Cover of Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore

Cover of Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Joseph Grenny | Kerry Patterson | Ron McMillan | Al Switzler | Emily Gregory

Founder library

Cover of Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too A State-of-the-Art Guide to Personal Branding and Social Media

Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can Too A State-of-the-Art Guide to Personal Branding and Social Media

Gary Vaynerchuk

Cover of Curious: The Desire to Know and Why Your Future Depends on It

Curious: The Desire to Know and Why Your Future Depends on It

Ian Leslie

Founder library

Cover of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Nick Mehta | Dan Steinman | Lincoln Murphy

Cover of DESIGNING YOUR LIFE

DESIGNING YOUR LIFE

Dave Evans Bill Burnett

Cover of Daily Rituals: How Great Minds Make Time, Find Inspiration, and Get to Work

Daily Rituals: How Great Minds Make Time, Find Inspiration, and Get to Work

Mason Currey

Founder library

Shelf 4 of 23

Products

Advisory

Apollo Advisors°Clarity°

Operating tools

Signum°Ratio°

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Media Resources

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Library Courses Events Videos

Reading

Insights Books Mission Control

Your feedback

Recommendations Reviews

Stay connected

Learn

Foundations

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© Apollo Advisors° ABN 34 346 108 139