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Mission Control: The Founder System
Mike Parsons
Founder library
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Contagious: How to Build Word of Mouth in the Digital Age
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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Business & Economics
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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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