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A Smart Bear · Jason Cohen
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About A Smart BearYou're afraid that looking like being a small company means you'll lose sales. It's actually the opposite -- you're alienating your best customers.
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Don’t disguise your company’s size to appear broadly credible. Position your smallness as an advantage—such as focus, direct access, or responsiveness—to attract customers who value what a small company can uniquely provide.
Trying to look bigger can blur your differentiation and repel the customers most likely to value your strengths. An honest, focused position can improve fit and make demand easier to capture.
Review your homepage and sales pitch: where are you imitating a larger company, and how could you instead make one genuine advantage of being small explicit?
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