Source excerpt
About A Smart BearAn objectively "worse" strategy can win, if it leverages something unique or unexpected. Startups can use this concept to beat incumbents.
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Source excerpt
About A Smart BearAn objectively "worse" strategy can win, if it leverages something unique or unexpected. Startups can use this concept to beat incumbents.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Don’t compete with incumbents by copying what they already optimize well. Choose a dimension where your startup has a unique or unexpected advantage—even if the overall approach looks worse by conventional measures—and build your strategy around customers who value that difference.
Startups rarely win through parity on established terms. A distinctive advantage can change the basis of competition, concentrate scarce resources, and create a defensible reason for customers to choose you.
Ask: What can we offer, do, or tolerate that an incumbent is structurally unlikely to copy—and which specific customers care enough about it to switch?
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