Kellblog · Dave Kellogg
articleinsightWhy I'm Joining the Board of Dreamdata
4 June 2026Operations
Source excerpt
About KellblogI spend a lot of time thinking about go-to-market efficiency — how companies decide where to invest their marketing dollars, how they measure what's working, and how they improve over time.For years, much of marketing measurement has revolved around attribution — trying to determine which
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
Manage go-to-market efficiency as a continuous cycle: decide where to invest, measure the results, and use what you learn to improve the next allocation. Attribution is one input to that system, not the whole system.
Why it matters
Without an explicit learning and reallocation loop, founders can spend heavily on marketing measurement without improving how scarce capital is deployed.
Put it to work
For each major marketing investment, write down the expected outcome, the metric and time window you will use to assess it, and the decision you will make based on the result.