Kellblog · Dave Kellogg
articleinsightWhy I Believe in Categories, Just Not Category Design
14 August 2026Operations
Source excerpt
About KellblogCategories emerge from markets, not blueprints. Why category design can distract startups from building a company—and why the best way to create a category is to go sell some software.
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What a founder can learn
Founder takeaway unavailable
The excerpt ends mid-analogy and does not explain the author’s distinction between believing in categories and rejecting category design, so a responsible founder takeaway cannot be derived. Read the original for full context.
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