Kellblog · Dave Kellogg
articleinsightWhy I Believe in Categories, Just Not Category Design
14 August 2026Operations
Source excerpt
About KellblogImagine you’re walking down a beach and find a watch. You pick it up, inspect its intricate mechanism, admire how precisely all the pieces fit together, and conclude that something so complex and precisely engineered couldn’t possibly have arisen by chance: there must have been a
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway unavailable
The excerpt ends mid-analogy and does not explain the author’s distinction between believing in categories and rejecting category design, so a responsible founder takeaway cannot be derived. Read the original for full context.
Private notes